How this Millennial Built a Fintech start-up in the midst of the Covid-19 Pandemic.

Singapore-based entrepreneur, Amir Nada, launched a financial comparison platform during the lockdown that is helping Singaporeans master all their money moves. The new platform allows consumers to easily compare and choose the best financial products and plan better ways to spend and save.

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Singapore (September) -- “There’s always an opportunity in a crisis.”That’s the resounding message from a Singapore- based digital marketer, Amir Nada, who developed ROSHI-a financial comparison website seven months ago when the country was forced into Covid-19 lock down restrictions.

According to a research conducted by global professional services company, Accenture, Singaporean Fintech companies raised US $735 million in 2019. This was a 69 percent increase compared to the same period in 2018.  Realizing the popularity and demand forFintech services in the country, Amirdeveloped ROSHI using a small amount of his own capital and by applying an experience optimisation framework (something he has developedto perfection in his corporate job)to analyse all market players in-depth, collect learnings and develop a competitive product.

“Being stuck at home has given me the opportunity to focus on something I have always been passionate about,so I used the time to create ROSHI,” said Amir when asked to explain his motivation for creating the platform.  He also mentioned that he was continuously frustrated by the poor user experience and biased product listings provided by local market leaders. He added, “I wanted to give Singaporeans greater value by providing them with an easy-to-use interface, smart comparison features and unbiased product listings/ratings.”

ROSHI already offers a plethora of financial product categories; however, plans are afoot to introduce additional money tools and exciting new features in the coming months. The founderalso has plans to expand the service beyond the borders of Singapore. To accomplish this goal, the young entrepreneur says he is open to discussing seed funding opportunities with investors.

For further information about ROSHI or to engage the financial comparison services offered on the platform, visit: https://www.roshi.sg.

About ROSHI

ROSHI is a financial comparison website providing Singapore with the latest price checkpoints, easy to use comparison tools and expert insights to answer all money questions.

Media contact: Amir Nada
Email: amir.nada@roshi.sg