In 2015, he unveiled his first “Deeja” collection, which was dedicated to his grandmother Khadija Belmahdi, who passed away the following year.
Ito honor her grandmother's legacy Eddine Belmahdi took the initiative to create his eponymous brand. He describes his relationship with her as close-knit, and full of love. This is how a deep cultural research invaded him, which gave him the great desire to create clothes that reflect his vision and history, but even more, to disclose an important and intimate heritage through creations that wanted to be delicate and graceful to be worn by all.
As per Forbes, Eddine Belmahdi's involvement on luxury Fashion Star Arabia serves as a "catalyst." Returning to Paris, he pursued entrepreneurship in order to expand his business. Additionally, Eddine Belmahdi claims to have "seen a before and after" after Fashion Star Arabia. Maroua TheDollBeauty, Kamilya Ward, and Nesreen Tafesh, became his clients.
In 2018, he debuted his "Full Moon" collection, a reimagining of Algerian karakous. In 2019, he took part at Paris Fashion Week and showcased his "Anthophila" collection in a house overlooking the Arc de Triomphe. In 2020, he released a video capsule collection titled "Caprice." And in 2021 after making Maroua TheDollBeauty wedding’s karakou he dressed his frist actress for Canne’s Festival Chamail for the nominated movie « La fracture ».
"For me, an inheritance is much more than a responsibility to remember," he explains, "since the legacy is not just handed on to the people of the nation in question, but to the whole globe."
About Eddine Belmahdi:
Eddine Belmahdi is a french fashion designer etablished in Paris. After being finalist of Fashion Star Arabia, he focused on his mixed heritage to create luxurious clothes with hand embroidery and ancestral savoir-faire.
Media Contact:
Instagram @eddinebelmahdi
Email: info.eddine@gmail.com
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