10 January 2021: Sebina Montagno played the lead role in the spot “A Beautiful Day”, directed by Canadian director Ben Addelman and broadcasted on the official US channels from the last January 9th.
The Sicilian actress recounted this experience to our editorial staff: “Ben Addelman is a unique director, strictly professional and rigid to the right point. Working with him has been a real joy. The commercial I shot with Ben focuses on a well-known American perfume brand. Ben wanted to build a commercial that would connect with the emotional side of the audience through the art of storytelling. The basic idea is how fragrances, starting from the classic scent of homemade bread brings back memories of family and awakens the noblest human feelings such as love, joy and care. A roundup of exciting images begins to tell the story of this journey in the various fragrances, the scents of healthy food, nature, the sea, the natural essences of skin etc., up to the fragrance par excellence, represented by the famous perfume brand. A perfume that, in Addelman’s idea, is configured as the synthesis of all the other fragrances told. It was a wonderful experience and I really hope to have another chance to work with Ben again.”
And we can only wish the same to our Sebina!
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