Launch of new online platform to help brands meet, collaborate and grow

New brands can struggle to raise awareness, so more and more are collaborating on their sales and marketing; but with 45% of business owners finding it hard to connect with other like-minded brands, 97% are keen to find a way to make it a bit easier.

This week, a new online community opens its doors; Brand Gathering is the place where brands connect, collaborate and help each other grow – and it is the first ever network of its kind.

With Brand Gathering, brands will sign up, create a profile and search the community to find other brands with customers like theirs. Then (with helpful tools) they arrange mutually beneficial partnerships to reach new customers.

As well as connecting with other brands, brand owners will find inspirational collaboration examples, be able to showcase their own collaborations and find a marketplace of marketing products and services from trusted suppliers to help them.

Brand Gathering has been co-founded by Christina Richardson, a business marketing specialist with a blue-chip FMCG background where she delivered nearly £50 million worth of brand growth. Two years ago she founded The Nurture Network, the on-demand marketing department for ambitious SMEs – to revolutionise marketing for start-up businesses; and Brand Gathering was inspired by working with these brands in the UK.

Christina says, "Loads of savvy entrepreneurial brands join forces to do marketing together. Find the right brand match and you can reach new customers, spread the word and promote each other for free. Until now, the problem was finding those like-minded brands, but Brand Gathering changes all that; by bringing brands together online it is easy to find a brand match that has the ideal target customer for you, then our clever (and easy to use!) collaboration interface will facilitate the collaboration process."<

To sign up, simply visit www.BrandGathering.com and enter your details and start connecting.

-ENDS-

For more information, or high resolution images, please contact christina@brandgathering.com or call 07850 220354.

References:

1. Brand connect research, March 2012